About us

Miss Selfridge - The Fashion Brand with Heritage

Miss Selfridge began as the young fashion wing of Selfridges department store in 1966, the start of 'swinging London'. By 1967 Miss Selfridge had started to open with Lewis' department stores and by 1969 had opened independent stores in Croydon, Brighton, Regent Street and Brompton. There are now over 150 Miss Selfridge stores offering a unique range of clothes and accessories.

Over the past four decades, Miss Selfridge has proven to be one of the most well loved brands on the British high street. Despite numerous changes in ownership since its birth, Miss Selfridge has proven that its name, reputation and brand power have stood the test of time. As a boutique brand, Miss Selfridge works hard for it's customers, always aiming to give them something unique. Whether it's getting inspiration from vintage prints, sourcing its cloth from all over the world or using its in house design team, the aim is always to create a distinctively feminine, flirty, fun and contemporary style for fashion aware woman.

Miss Selfridge, along with Evans, Topshop, Topman, Dorothy Perkind, Burton, Wallis and Outfit make up the UK's largest privately owned clothing retail group - Arcadia Group Ltd.

Brand Vision

Number one destination for young, feminine, flirty fashion.

Miss Selfridge aims to exeed our customer's expectation through:

  • visually stunning stores
  • commercial product management
  • high calibre teams
  • exceptional customer service