About Us

JD Sports Fashion PLC has long been established as the leading UK specialist multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, JD Sports.

The group now has well over 400 stores covering both Sports and branded fashion but it all started when John David Sports was founded in 1981 with one shop in Bury. By 1983 the fledgling business was expanding into the Arndale Centre in Manchester and throughout the 1980s there were further openings, largely in the North and Midlands. The first London store was opened in Oxford Street in 1989 and by the time of JDs stock market flotation in 1996 there were 56 stores. Maximum advantage was being taken from the growth in sales of international sports brands such as adidas, Nike, Reebok and Puma and the trend to wear sportswear more and more in everyday life rather than largely on sports fields. Additionally, JD had already developed its reputation as the most innovative visual merchandiser of sportswear with the best and most exclusive and stylish ranges.

The business continued to grow organically until 2002 when it acquired nearly 200 further stores with the acquisition of First Sport. Nearly all of the stores retained from this acquired portfolio have subsequently been converted to the JD fascia. In 2005, JD also purchased over 70 stores from Allsports, thereby further consolidating its position as the leading UK retailer of fashionable sports and casual wear. JD operates in both the UK and Republic of Ireland.

The Group also has a significant branded young fashion offering following the acquisition of Scotts in December 2004 and Bank Fashion in December 2007. These fascias have a combined portfolio of more than 80 stores across the UK and are well known for their dynamic approach to the branded fashion market with a new mix of brands introduced each season. Both of these fascias have e-commerce sites coming soon, so visit the sites now and sign up to be one of the first to find out when the brand new sites are live!

JD also has a controlling interest in the new e-commerce business which has now launched www.getthelabel.com. This provides families with their branded fashion needs at attractive prices.