Irisa, formerly known as the Alexon Group, opened its doors in 1929 and began designing styles for women of all shapes, sizes and ages.
Sixty years later in 1988, the now firmly established fashion name acquired the Eastex and Dash brands. In 1993 Ann Harvey was launched targeting those with a fuller figure, followed a year later by Kaliko with its distinctive and feminine designs. Minuet Petite was launched in September 1999. In July 2011, our latest brand, Lazy Lu was launched, which has been designed to capitalise on the growing loungewear market.
Eighty years on and with almost a century of experience, we have a portfolio of seven high street fashion brands. Our commitment to style, quality and service means we will continue to lead through innovation.
As we look towards the future, we see the growth of our segmented brands placing us in an ideal position to enjoy further success.